Some time ago, a rumor sprang up on Rectify Gambling alleging, through the usual anonymous sources, that Microsoft was awarded exclusive advertising rights for Borderlands 3.
The rumor was bounced about by many websites, facilitating its popularization, as it often occurs to this sort of stuff.
Recently, Gearbox Software CEO Randy Pitchford took to Twitter to deny the rumor, at least what concerns his particular game (the title of which hasn’t been officially confirmed yet).
Where can you get that? Gearbox signed no such thing with Microsoft. Are these things becoming propagated as fact when there is not any basis in reality?
Pitchford had words of passion for the media outlets that contributed to propagate the rumor.
Clearly reported by zero trusted sourcesan individual has to care about and pursue reality. Reposting news from other people without checking the source is one of those failures of electronic “journalism”
— Randy Pitchford (@DuvalMagic) April 18, 2018
Take-Two was teasing for some time the reveal of some “highly anticipated new name from among 2K’s most important franchises”, so we might hear the game soon enough.